The warm, sour tang of a fresh loaf fills the air with comfort as I set the sourdough out to cool on the counter. It’s a reminder that meaningful things take time, care, and attention. A life of comfort, peace, and love is what we’re building, moment by moment, with intentionality.

Life can feel like a rollercoaster: out of control and going WAY too fast! Attention to detail, scheduling, and organization can feel overwhelming, but it’s an excellent way to allow myself the time to slow down and appreciate the beauty of the small things in life. This philosophy is the foundation of my work.

Back in high school, I would groan aloud with the rest of the class when we were assigned yet another essay, but inside, a sense of calm would come over me. There is nothing like being able to put thoughts down on paper. It gave me time to think it all through, let the ideas marinate so that I could create something rich and full. I lived for making outlines and then getting out my trusty thesaurus to try to impress my teachers with my rich, imaginative language.

That is beauty. Word choice can change the meaning of an entire piece of writing, can give it an essence all its own. The base structure is what allows the opportunity for the beauty of language to shine through.

This focus on the big ideas, organization, and purpose gives me opportunities to create pieces that are accurate and fulfill the brief, but that are also engaging, that make people want to continue reading. By first grabbing their attention and then evoking an authentic response in the reader, I want my words to resonate, to engage a piece of their heart. This leads them to look beyond the answer to whatever query brought them to the site; when a person feels connected and engaged, they’re more likely to respond to a call to action.

My life moves between short, fast-moving tasks and those that take months or years: homeschooling two teenagers in Massachusetts, keeping a household running day by day, and heading to Maine, where my family and I are steadily building a cabin together. Balancing these rhythms has shown me how to manage both immediate needs and long-term goals, a skill that naturally carries into the way I plan, write, and complete projects.

Whether I’m building an article from the ground up or refining someone else’s draft, my goal is always the same: create clarity, spark interest, and make people want to keep reading. Intentionality shapes all of my work, from creating time to bake the perfect loaf of sourdough to encouraging people to get pet insurance. 

I aim to create work that matters—to me, to clients, and to readers.